The objective for Game of Thrones was to boost brand engagement
and create awareness among the audience about the upcoming new season.
The Approach
We implemented a phased approach, initiating with a build-up to the show through a Blood Drive. Subsequently, we transitioned into the reminder phase as the show aired weekly.
Online Design Portfolio:
Facebook Platform: Designed engaging ads to maximize impact. Twitter: Developed eye-catching graphics for Twitter promotions.
Photoshop Manipulation: Executed creative manipulation to enhance visuals.
Conception and Copy Creation: Generated compelling ad copy to complement the visual elements for effective ad campaigns.
Bleed for the Throne
Facebook
The ads were centered around a nationwide blood drive held in major cities, aiming to generate excitement and anticipation for the upcoming show.
Winter is Here
Facebook and Instagram
Winter is Here – In your City
Facebook and Instagram
Evolving from homes to cities, we transformed three major South African cities into snow-filled Game of Thrones scenes, despite the infrequent snowfall in these urban areas.
Christopher Bot – Auto Response
and Reminders
Twitter
Christopher Bot is an auto-response chatbot. In this scenario, opting in for reminders is facilitated by clicking the “Like” button.
Twitter – Auto Reminder
We implemented opt-in reminders to ensure you never miss a Game of Thrones episode throughout the week.