The below project was a Heritage Day competition campaign for Car Service City, providing customers a chance to connect with the brand through an engaging competition.
The Approach
Creating a primary visual for the campaign, which will be implemented across various media platforms, with the aim of generating traction for the competition. As well as offering customers the opportunity to interact with the brand.
Online Design Portfolio:
Key Visual: Design
FB Platform: Carousel Ads, Statics
Google Platform: P-Max and GMB
Instagram: Posts, Carousel
Emailers: Webpages- Lead Forms
Key Visual
A key visual is a cohesive design element employed across various platforms to distinctly represent a campaign within a brand. In this context, I crafted the visual with a focus on South African Heritage Day, requiring the inclusion of themes and symbols reflective of South African culture within the artwork.