{"id":7813,"date":"2025-12-23T13:42:50","date_gmt":"2025-12-23T13:42:50","guid":{"rendered":"https:\/\/stage.brandinganddesign.co.za\/?post_type=portfolio_page&#038;p=7813"},"modified":"2025-12-23T14:26:37","modified_gmt":"2025-12-23T14:26:37","slug":"conceptual-brand-florist","status":"publish","type":"portfolio_page","link":"https:\/\/brandinganddesign.co.za\/index.php\/portfolio_page\/conceptual-brand-florist\/","title":{"rendered":"Conceptual Brand \u2013 Florist"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7813\" class=\"elementor elementor-7813\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4bfc0b e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"b4bfc0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17e8095 elementor-widget elementor-widget-text-editor\" data-id=\"17e8095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"color: #fff;\">Conceptual Brand \u2013 Florist<br \/><br \/><\/h4><p style=\"color: #fff;\">This project focuses on crafting a series<br \/>of bold, fresh, and concept-driven logo and social media banners for a florist. The goal was to reimagine<br \/>a florist brand that feels vibrant, fun, and a little edgy \u2014 breaking away from traditional<br \/>soft and muted tones. The concept captures the energy, emotion, and natural beauty of<br \/>flowers, with pops of neon, playful layouts, and modern typography to bring a funky,<br \/>eye-catching identity to life, perfect for standing out in a crowded market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-918a586 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"918a586\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d58641 elementor-widget elementor-widget-text-editor\" data-id=\"8d58641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>The Approach<\/h4><p>\u00a0<\/p><p>As a\u00a0<strong data-start=\"24\" data-end=\"50\">conceptual exploration<\/strong>, I focused on designing the campaign to align with the<br \/>brand\u2019s playful and bold identity. Building on the established creative direction, the goal<br \/>was to ensure that each element \u2014 from logos to social media banners \u2014 felt cohesive,<br \/>vibrant, and impactful, reflecting a fresh take on a florist brand that\u2019s bright,<br \/>funky, and full of personality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9061723 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"9061723\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9510f3b elementor-widget elementor-widget-text-editor\" data-id=\"9510f3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5>Online Design Portfolio:<\/h5><p>Logo Design<\/p><p>\u00a0<\/p><p><strong>Google Platform:<\/strong><br \/>Display<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c3ccac e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"8c3ccac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c0786 elementor-widget elementor-widget-text-editor\" data-id=\"f8c0786\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5>Conceptual Logo\u00a0 Designs<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8793812 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"8793812\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4b065 elementor-widget elementor-widget-image\" data-id=\"8f4b065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"832\" src=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-42-80-1024x832.jpg\" class=\"attachment-large size-large wp-image-6631\" alt=\"\" srcset=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-42-80-1024x832.jpg 1024w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-42-80-300x244.jpg 300w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-42-80-768x624.jpg 768w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-42-80-1536x1249.jpg 1536w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-42-80-2048x1665.jpg 2048w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-42-80-700x569.jpg 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5215fa1 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"5215fa1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bec0f62 elementor-widget elementor-widget-image\" data-id=\"bec0f62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"832\" src=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-43-80-1-1024x832.jpg\" class=\"attachment-large size-large wp-image-6632\" alt=\"\" srcset=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-43-80-1-1024x832.jpg 1024w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-43-80-1-300x244.jpg 300w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-43-80-1-768x624.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89636ad e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"89636ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bdcc0d elementor-widget elementor-widget-text-editor\" data-id=\"3bdcc0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5>Logo &amp; Google Display<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-016a940 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"016a940\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d830be9 elementor-widget elementor-widget-image\" data-id=\"d830be9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"832\" src=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-38-80-1024x832.jpg\" class=\"attachment-large size-large wp-image-6621\" alt=\"\" srcset=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-38-80-1024x832.jpg 1024w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-38-80-300x244.jpg 300w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-38-80-768x624.jpg 768w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-38-80-1536x1249.jpg 1536w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-38-80-2048x1665.jpg 2048w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-38-80-700x569.jpg 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-913f699 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"913f699\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb868a4 elementor-widget elementor-widget-image\" data-id=\"eb868a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"545\" src=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-01-80-1-1024x545.jpg\" class=\"attachment-large size-large wp-image-6596\" alt=\"\" srcset=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-01-80-1-1024x545.jpg 1024w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-01-80-1-300x160.jpg 300w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-01-80-1-768x409.jpg 768w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-01-80-1-1536x817.jpg 1536w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-01-80-1-2048x1089.jpg 2048w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-01-80-1-700x372.jpg 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e03aedf e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"e03aedf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d4bbc elementor-widget elementor-widget-image\" data-id=\"f8d4bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"958\" src=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-36-80-1-1024x958.jpg\" class=\"attachment-large size-large wp-image-6618\" alt=\"\" srcset=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-36-80-1-1024x958.jpg 1024w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-36-80-1-300x281.jpg 300w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-36-80-1-768x718.jpg 768w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-36-80-1-1536x1436.jpg 1536w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-36-80-1-2048x1915.jpg 2048w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/Artboard-36-80-1-700x655.jpg 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dce35b4 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"dce35b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca76ba3 elementor-widget elementor-widget-text-editor\" data-id=\"ca76ba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5>Logo &amp; Google Display<\/h5><p>\u00a0<\/p><p>This is a\u00a0<strong>funked-up, experimental take on a logo design<\/strong>, created to explore what a<br \/><strong>bold and playful visual identity<\/strong>\u00a0could look like for a modern florist. The aim was to<br \/>push creative boundaries and see how a\u00a0<strong>funky, fresh logo<\/strong>\u00a0might feel \u2014<br \/>does it carry enough\u00a0<strong>cool factor<\/strong>? Does it\u00a0<strong>still hold a sense of class and recognizability<\/strong>?<br \/>This exploration focuses on\u00a0<strong>balancing edge and style<\/strong>, while questioning how well such<br \/>a design could perform as a lasting brand mark.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9363f98 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"9363f98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2116e6 elementor-widget elementor-widget-image\" data-id=\"a2116e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"832\" src=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/Artboard-46-80-1024x832.jpg\" class=\"attachment-large size-large wp-image-7834\" alt=\"\" srcset=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/Artboard-46-80-1024x832.jpg 1024w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/Artboard-46-80-300x244.jpg 300w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/Artboard-46-80-768x624.jpg 768w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/Artboard-46-80-1536x1248.jpg 1536w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/Artboard-46-80-2048x1664.jpg 2048w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/Artboard-46-80-700x569.jpg 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bad981 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"9bad981\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0342506 elementor-widget elementor-widget-image\" data-id=\"0342506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/stage.brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/Artboard-44-80-scaled.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Conceptual Brand \u2013 Florist This project focuses on crafting a seriesof bold, fresh, and concept-driven logo and social media banners for a florist. The goal was to reimaginea florist brand that feels vibrant, fun, and a little edgy \u2014 breaking away from traditionalsoft and muted&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio_category":[],"portfolio_tag":[],"class_list":["post-7813","portfolio_page","type-portfolio_page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brandinganddesign.co.za\/index.php\/wp-json\/wp\/v2\/portfolio_page\/7813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandinganddesign.co.za\/index.php\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/brandinganddesign.co.za\/index.php\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/brandinganddesign.co.za\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandinganddesign.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=7813"}],"version-history":[{"count":28,"href":"https:\/\/brandinganddesign.co.za\/index.php\/wp-json\/wp\/v2\/portfolio_page\/7813\/revisions"}],"predecessor-version":[{"id":7849,"href":"https:\/\/brandinganddesign.co.za\/index.php\/wp-json\/wp\/v2\/portfolio_page\/7813\/revisions\/7849"}],"wp:attachment":[{"href":"https:\/\/brandinganddesign.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=7813"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/brandinganddesign.co.za\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=7813"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/brandinganddesign.co.za\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=7813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}