{"id":6902,"date":"2025-12-09T14:42:01","date_gmt":"2025-12-09T14:42:01","guid":{"rendered":"https:\/\/stage.brandinganddesign.co.za\/?post_type=portfolio_page&#038;p=6902"},"modified":"2026-02-13T13:26:05","modified_gmt":"2026-02-13T13:26:05","slug":"american-swiss","status":"publish","type":"portfolio_page","link":"https:\/\/brandinganddesign.co.za\/index.php\/portfolio_page\/american-swiss\/","title":{"rendered":"American Swiss"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6902\" class=\"elementor elementor-6902\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17c81cb e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"17c81cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ffc5f5 elementor-widget elementor-widget-spacer\" data-id=\"8ffc5f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f98e89 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"5f98e89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7631dc1 elementor-widget elementor-widget-heading\" data-id=\"7631dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">American Swiss<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-686c65e hero-paragraph elementor-widget elementor-widget-text-editor\" data-id=\"686c65e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: white;\"><br \/>Traditionally reliant on print catalogs, this brand faced challenges in<br \/>adapting its narrative to the digital space.<br \/>and effectively adapting to a digital environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f71a9d4 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"f71a9d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-770b827 elementor-widget elementor-widget-heading\" data-id=\"770b827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf2575 elementor-widget elementor-widget-text-editor\" data-id=\"0cf2575\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I played a key role in bridging this gap by designing <br>engaging social media assets and digital content, integrating data insights, <br>and leveraging current digital design trends to strengthen<br>&nbsp;the brand\u2019s visibility and engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9901bc elementor-widget elementor-widget-text-editor\" data-id=\"e9901bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In collaboration with the Art Director and team, I organized and executed<br \/>project strategies. By incorporating HTML5 animations, GIFs, and targeted<br \/>social media graphics, I enhanced brand perception and drove higher<br \/>online engagement across multiple channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-225b4a9 elementor-widget elementor-widget-heading\" data-id=\"225b4a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Online Design Portfolio:\u200b<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f70110b elementor-widget elementor-widget-text-editor\" data-id=\"f70110b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Facebook Platform:<\/strong><br \/>Carousel Ads<br \/>Quotes<br \/>Polls<br \/>Product Ads<\/p><p><strong>Emailer Design<\/strong><\/p><p><strong>Google Platform Animation<\/strong><\/p><p><strong>Instagram<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e47f8d0 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"e47f8d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-349a9b3 elementor-widget elementor-widget-image\" data-id=\"349a9b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"531\" src=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/facebook-Page-mock-Ups-v3-03-scaled-1-1024x531.jpg\" class=\"attachment-large size-large wp-image-7205\" alt=\"\" srcset=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/facebook-Page-mock-Ups-v3-03-scaled-1-1024x531.jpg 1024w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/facebook-Page-mock-Ups-v3-03-scaled-1-300x156.jpg 300w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/facebook-Page-mock-Ups-v3-03-scaled-1-768x398.jpg 768w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/facebook-Page-mock-Ups-v3-03-scaled-1-1536x796.jpg 1536w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/facebook-Page-mock-Ups-v3-03-scaled-1-2048x1062.jpg 2048w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/facebook-Page-mock-Ups-v3-03-scaled-1-700x363.jpg 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e23739e e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"e23739e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd6bfb elementor-widget elementor-widget-image\" data-id=\"7cd6bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"473\" src=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/Carousel_insta_post_mockup_v1-Love-Rocks-1-scaled-1-1536x473.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-7206\" alt=\"\" srcset=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/Carousel_insta_post_mockup_v1-Love-Rocks-1-scaled-1-1536x473.jpg 1536w, https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/2025\/12\/Carousel_insta_post_mockup_v1-Love-Rocks-1-scaled-1-300x92.jpg 300w, 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qode_elementor_container_no e-con e-child\" data-id=\"a3c8c9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-31fa649 e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-child\" data-id=\"31fa649\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-325acac elementor-widget elementor-widget-image\" data-id=\"325acac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"1024\" src=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/AmericanSwiss_Mobile-facebook-v1-03-1-709x1024.jpg\" class=\"attachment-large size-large wp-image-6593\" alt=\"\" srcset=\"https:\/\/brandinganddesign.co.za\/wp-content\/uploads\/uploads\/AmericanSwiss_Mobile-facebook-v1-03-1-709x1024.jpg 709w, 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data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33a394d elementor-widget elementor-widget-html\" data-id=\"33a394d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<iframe \r\n  src=\"https:\/\/brandinganddesign.co.za\/banners\/as-love-300x600\/as-love-300x600.html\"\r\n  width=\"300\"\r\n  height=\"600\"\r\n  style=\"border:0;\"\r\n><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c772d93 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"c772d93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4493c4 elementor-widget elementor-widget-image\" data-id=\"a4493c4\" data-element_type=\"widget\" data-e-type=\"widget\" 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