During my tenure with Ti Amo Deli, a small bakery,
I effectively contributed to the attainment of strategic business goals,
Ti Amo Deli
Comprehensive Brand Enhancement: Elevating Visual Identity and Customer Experience through Strategic Design Initiatives
particularly in the online domain. My role involved creating
& implementing social media plans, managing content creation
as well as multimedia designs across platforms to develop
and enhance the brand’s online presence, and foster
an increased followership.
Notably, I found the dynamic challenges
of working with a small business both enjoyable and fulfilling,
particularly as it allowed me to seamlessly blend my expertise
in design with strategic business considerations.
Key Accomplishments:
1. Customer Base Expansion
Retaining & expanding customer base, leading to
optimistic sales, positive reviews & securing customers.
2. Product Suggestions and Development
Collaborated with team to pioneer proactive ideas,
recommended and developed a seasonal Babka,
during the festive season. This product proved to be
immensely popular, resulting in a surge in orders.
3. Social Media Management
Created and development of video content to
augment brand reach and drive sales.
Managed photography, video production, and editing
for various marketing campaigns.
4. Customer Care
Assumed responsibility for customer care during the Christmas season,
overseeing order fulfillment and ensuring customer satisfaction.
5. Online Presence Enhancement
Executed the setup and implementation of the website.
Orchestrated online advertising campaigns to boost visibility and engagement.
6. In-Store Presentation
Sourced Christmas decor and strategically arranged the shop layout
to enhance its overall aesthetic, creating a more cohesive and
appealing environment for customers.
This experience not only allowed me to
contribute significantly to Ti Amo Deli but also showcased
my ability to integrate design principles with strategic business initiatives.
“I played a key role in elevating the brand’s visual
identity through impactful design initiatives, including…”
Emailer
Designed engaging mailerd to effectively
communicate with the audience.
Email Signatures
Crafted professional and visually appealing email signatures
for a cohesive brand representation.
Website Fix-Up
Conducted a comprehensive revamp of the website to
improve its functionality and aesthetics.
Social Media Banners
Developed eye-catching posts for various social media platforms,
ensuring a consistent and attractive online presence.
In-Store Posters
Created impactful posters to enhance the in-store ambiance
and promote brand messaging.
Menu Design
Revitalized menu layouts, ensuring a visually appealing
and informative presentation of offerings.
Captivating Audiences
Crafting visually striking social media posts to maintain a
cohesive and appealing brand image across diverse online platforms.
Revitalizing Digital
Presence
Overhauled and enhanced website functionality,
ensuring a seamless user experience and a visually appealing online platform.
Photography
In-Store Posters:
Created impactful posters to enhance the in-store ambiance and promote brand messaging.
Email Signatures:
Crafted professional and visually appealing email
signatures for a cohesive brand representation.
