Kenwood
Chef Titanium
How can a brand with an extensive heritage like Kenwood successfully introduce a product online. Additionally, how can they enhance brand engagement and expand their social media following?
The Approach
Our strategy involved targeting specific personas and guiding
customers through a curated journey across various media channels.
Drawing from the captivating imagery provided by Kenwood, we crafted a
visually rich campaign complemented by well-constructed copy.
This project was a labor of love for me! 
Online Design Portfolio:
Facebook
Instapage
Google Display
Google Platform Html5 Banner
Unleashing the culinary magic of Chef Titanium!
In crafting the HTML5 banner, I seamlessly integrated both the
functional prowess and emotional resonance of this culinary marvel.
From its powerful features that enhance functionality to the emotional
satisfaction of creating culinary masterpieces, Chef Titanium is more than
a kitchen appliance; it’s an experience that elevates every
dish and the joy of cooking.
Facebook Platform
Carousel Ad
I strategically used eye-catching visuals in the carousel ads to grab
a larger audience. Each frame showcased the versatility of
the Chef Titanium, aiming to get the message across quickly
and effectively with as few frames as possible.
Email Campaigns
Email Design
Drawing on Kenwood’s enduring heritage of enhancing lifestyles,
we integrated recipe ideas into the emailers. The design aimed to showcase the
capabilities of the Chef Titanium. As an additional incentive,
we provided a complimentary download of a recipe book.
Web and Mobile
Design
The Instapage served as the final destination for our customers.
Integrating the Chef Titanium’s compelling selling points with carefully
chosen imagery, I designed, both the web and mobile versions on Instapage.
Mindful of the specific persona’s preferences, I emphasized key attributes
like durability (“Built to last”) and creativity
(“Light up your imagination”) to enrich the user experience.
