Brandinganddesign - Portfolio

American Swiss

Traditionally reliant on print catalogs, this brand faced challenges in
adapting its narrative to the digital space.
and effectively adapting to a digital environment.

The Approach

I played a key role in bridging this gap by designing
engaging social media assets and digital content, integrating data insights,
and leveraging current digital design trends to strengthen
the brand’s visibility and engagement.

In collaboration with the Art Director and team, I organized and executed
project strategies. By incorporating HTML5 animations, GIFs, and targeted
social media graphics, I enhanced brand perception and drove higher
online engagement across multiple channels.